GEO
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making a brand visible and accurately represented inside AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Where SEO targets ranked links, GEO targets being the source an AI engine summarizes and cites.
Why GEO is now its own discipline
Buyers increasingly start research by asking an AI assistant rather than scrolling a page of blue links. The assistant reads across many sources, then returns a synthesized answer that names a handful of companies. If your business isn't among them, you're invisible at the very top of the buying journey — and you may never see the lost opportunity in your analytics.
GEO is how you influence that layer: structuring information so language models can find it, trust it, and quote it correctly.
What GEO work actually involves
GEO blends classic technical credibility with answer-engine specifics: clear, extractable answers to real questions; strong entity and authority signals so models associate your brand with the right topics; accurate, consistent structured data; and content formatted to be quoted rather than merely ranked.
It also means monitoring how AI engines describe you today — and correcting misrepresentations before they cost you deals.